Executive bios

Visualeyes’s board of directors:

Lars Svelander – Chairman and Product Development Manager
The inventor of Rayzer and founder of Visualeyes. Lars is a driving safety instructor and former professional formula race car driver. He runs a school that teaches students advanced driving skills in northern Sweden. He holds a degree in Engineering and spends his free time racing cars and motorcycles as well as downhill skiing.

Lars Ericson – Chief Executive Officer
The two great passions in Lars’s life are marketing and fast cars. He has 14 years of experience as a management consultant and is the founder of Increase! – a collaborative network of strategic consultants. He holds a BA degree in Marketing and a Global Executive MBA. Whenever he gets the chance, he is out driving his cars and motorcycles, on the golf greens or hitting the slopes.